With the fully electric Audi e-tron Vision Gran Turismo concept car Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, Audi is making the new race car reality in conjunction with Formula E. Starting with the race in Rome on Saturday, April 14, 2018, the Audi e-tron Vision Gran Turismo will be deployed as a race taxi.
The customers and guests of the brand with the four rings will be able to experience Formula E’s city circuits as passengers in the Audi e-tron Vision Gran Turismo starting at the race in Rome. Employees at Audi’s pre-production center developed and produced this one-of-a-kind car within the space of just eleven months based on the example of the Audi e-tron Vision Gran Turismo from the “Gran Turismo” PlayStation game. The million-selling “Gran Turismo” game has long acquired cult status with gamers around the globe. Audi has been working together with Sony and Polyphony Digital – the creators of “Gran Turismo” – for nearly 20 years. Audi designers created the Audi e-tron Vision Gran Turismo for the “Vision Gran Turismo” competition that was launched on the market on the occasion of the popular game’s 15th anniversary. Numerous automobile manufacturers developed virtual race cars for the contest.